At Pure Aura, accessible from https://paura.in, we respect your privacy and are committed to protecting the personal information shared with us. This Privacy Policy explains how we collect, use, store, and safeguard your information when you interact with our website, place an order, or contact us through any of our platforms.
By accessing or using our website and services, you agree to the terms outlined in this Privacy Policy.
Who we are
Pure Aura Pure Aura is a home-grown brand based in Delhi, India, operating under the parent name Pure Aura.
Knit & Vogue is a creative sub-brand and trading name of Pure Aura, used primarily for our crochet, fashion, and design-focused collections across social media and marketing platforms.
All products sold under Pure Aura and Knit & Vogue are owned, managed, processed, and fulfilled by the same business.
Our offerings include:
- Handmade crochet products such as flowers, bouquets, bags, and accessories
- Handmade scented candles made using aroma oils and natural bases
- Indian wear, including both resale (ready stock) and garments stitched at our boutique
Any reference to Pure Aura or Knit & Vogue in our communications, website, invoices, or social media represents the same business entity.
Comments
When visitors leave comments on our website, we collect the information shown in the comments form along with the visitor’s IP address and browser details to help with spam detection.
Comments may be reviewed before being published. We do not use comments for marketing purposes.
Media
If you upload images to the website, please ensure they do not include embedded location data (EXIF GPS). Visitors to the website can download and extract location data from images available on the site.
Pure Aura is not responsible for any personal information shared unintentionally through uploaded media.
Cookies
Our website uses cookies to improve user experience and basic website functionality.
Cookies may be used to:
- Remember user preferences
- Understand website traffic and interaction
- Improve overall performance
You may choose to disable cookies through your browser settings. Disabling cookies may limit certain website features.
Embedded content from other websites
Articles or pages on this website may include embedded content (such as Instagram posts, videos, images, or links). Embedded content from other websites behaves in the same way as if you visited those websites directly.
These third-party websites may collect data about you, use cookies, or monitor your interaction with their content according to their own privacy policies. Pure Aura does not control or take responsibility for such practices.
Who we share your data with
We do not sell, rent, or trade your personal data.
Your information may be shared only with:
- Delivery and logistics partners for order fulfillment
- Service providers strictly required for business operations
- Legal or government authorities if required under Indian law
All data sharing is limited to what is necessary for the intended purpose.
How long we retain your data
We retain personal information only for as long as required to:
- Complete orders and customer support
- Maintain business, tax, and legal records
- Comply with applicable Indian laws
Data that is no longer required is securely deleted where legally permissible.
What rights you have over your data
You have the right to:
- Request access to the personal data we hold about you
- Request correction of inaccurate or incomplete information
- Request deletion of your personal data, subject to legal and regulatory requirements
Requests can be made by contacting us through our official communication channels.
Where your data is sent
Visitor data may be processed through secure systems and services used for:
- Website hosting
- Spam protection
- Order communication and fulfillment
We ensure reasonable safeguards are in place to protect your data in accordance with Indian data protection laws.