About Knit & Vogue
by Pure Aura Enterprise
MADHU & SIMRAN VERMA
Founder & Lead Artisan
Our Story
What began as a hobby slowly became a purpose.
During my journey, I realized that handmade work carries emotions that machines can’t replicate. Each knot, stitch, and detail tells a story of time, effort, and authenticity.
I learned the art of crochet and handmade creation from my aunt (maasi), who learned it from my grandmother (nani) and she learned this from her grandmother . For generations, these skills were passed down quietly — through evenings of stitching, stories, patience, and love. Knit & Vogue is my way of keeping that legacy alive while giving it a modern voice.
With Pure Aura Enterprise as the foundation, Knit & Vogue was created as a space where tradition, creativity, and modern aesthetics come together — supporting handmade skills while building something meaningful and sustainable.
Today, Knit & Vogue brings together crochet, candles, and Indian wear under one soulful roof — reimagined for modern lifestyles while staying rooted in tradition.
Why Customers Love Us
Our designs reflect Indian roots — whether in stitches, silhouettes, scents or reimagined for today.
HERITAGE-INSPIRED
Built with legacy,passion, patience, and purpose — every piece reflects the journey of women who create with heart.
A WOMAN-LED HOMEGROWN BRAND
No mass production. Every piece is made slowly, carefully, and thoughtfully.
HANDCRAFTED, ALWAYS
Traditional techniques, modern aesthetics — created to be gifted, worn, and cherished in everyday life..
MADE FOR EVERYDAY LIVING